Dr Clare Eluka
Founder and Director
Clare founded Premae Skincare as a result of her own struggle with wheat, dairy, sugar and gluten intolerance. Clare’s seven years of research for a cure revealed a huge gap in the market, and so she launched Premae Skincare – the world’s first luxury Allergy UK cert brand that is made from 100% vegan and natural, unrefined ingredients. By choosing to source core ingredients from their original source, Claire reduce third party contamination, wastage and guarantee the highest level of purity which is a benefit to the positive skins development. A strong link with the villages in Uganda, where the Cocoa Butter and Aloe Vera has blossomed into a full social enterprise, has solidified a training programme called ‘Premae Soap Success’ which teaches the poorest and vulnerable young people who to manufacture their own products and provides an income for their entire community. Clare is a Twenty Ten Club board member and was named educator of the year by Women 4Africa Awards in 2012 and one of Management Today’s prestigious 35 Women Under 35. 2012 was a huge year for Claire winning numerous Awards – Entrepreneur of the year- Precious Awards, Best Makeup Artist of the year – NEL Awards, Best Natural Mens Product and personal Achievement Award. Clare is a pioneer and role model for disadvantaged youth, growing up in Islington Care system, Clare lost her father at the age of 9 to diabetes coma and her mother suffered with longterm bipolar. Clare works with schools to deliver aspirational entrepreneur programmes for enrichment. Clare is also commissioned by global charity, Children in Need to work with inner city London youth to educate them on the science of beauty.