Steve was appointed as Chief Marketing Officer (Executive Director, Marketing) for ASDA in May of 2012.
He began his career in New York City at J. Walter Thompson in media and account management. He progressed to client side marketing with a move to the US telecommunications giant, AT&T, and then on to the world of media and outdoor action sports, running sales and marketing for the on/off line media business of Resort Sports Network.
After nine years in marketing and media, Steve entered the dynamic world of retail joining the Belgian-based Delhaize Group’s Hannaford Supermarket chain. Steve stayed with Delhaize for nine years as a senior executive responsible for a mix of marketing, merchandising, strategy, communications and corporate affairs at four of the retail banners within the Group taking him through Maine, Florida, North Carolina and Belgium.
Following the three years in Belgium, Steve changed employers and joined the Walmart International division straight into China as the Chief Marketing Officer for Walmart China and SVP/GM of Sam’s Club China.
In May of 2012 he was asked to come to ASDA to fill the Chief Marketing Officer role where he is responsible for all traditional, digital and social marketing, customer insights, data, pricing analytics, customer call centres, public affairs and all facets of ASDA’s successful private brands.
Steve has a passion for people and actively promotes diversity of thinking in his teams. He has a track record of developing talent and supporting people who think differently, act differently and come from different backgrounds to his own.
He is a proud family man, and he, his wife and their two daughters love to travel the world, as well as hang out in the Adirondack lakes of New York. He loves all sports and is an avid runner, cyclist, basketball player; and as a productive hobby, a furniture maker. Steve has a degree in Art History and also studied Physics at university, DickinsonCollege.